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DIrect Marketing Media Sales Consultant


Company:
Location: Location Independent
Status: Full-Time
Salary: £40-60K + performance related bonus, car allowance, pension etc
Close Date: Ongoing

Job Description:

The successful Media Consultant will be a recognised media expert whose role is to grow the use of Direct Mail among a portfolio of the UK’s top media spenders. The portfolio will be balanced between companies that are existing DM users and those where there is little or no use of the medium.  The purpose of the role is to increases the DM share of the advertising market.

 

PRINCIPAL ACCOUNTABILITIES

 

 

1)       Develop relationships and a reputation with decision makers in the UK’s largest advertising companies. Use personal networks in the sector who can influence the use of DM in their portfolio of clients. Set up strategic alliances where there is mutual value.

 

2)       Develop and use media and advertising expertise with knowledge about the DM market place and other complementary media to identify short and long term opportunities to provide new revenue streams. Identify market trends and opportunities to sell standardised as well as new DM products.

 

3)       Seek to understand client needs for DM solutions and offer consultancy expertise to explore needs in detail and propose solutions that can best fulfil client needs and generate new revenue streams for our client. 

 

4)       Working in pitch teams with other Media Consultants, Channel partners and other key stakeholders develop individual and sector sales plans to change clients' perception of the effectiveness of DM. Including following up contacts and opportunities over both the short and medium term.  Attach priorities to clients and service lines which potentially offer maximum revenue opportunities.  Disengage from prospects where sales opportunities do not emerge.

 

5)       Develop new solutions and products in conjunction with specialists in and outside the company to create and exploit new revenue streams and increase the DM share of the total media spend.  Provide thought leadership on DM internally and externally.

 

6)     Provide thought leadership on DM both within the company and externally.  Attend industry events representing the medium and presenting compelling cases for its inclusion within the Marketing strategy of the top 400 advertisers.  Use personal networks to best promote the use of DM.

 

 

EXPERTISE REQUIRED

 

  1. A successful career history within Media, either agency or client side.   
  2. Strong understanding of how DM works within a balanced media strategy.  Particular expertise is sought on how DM works in conjunction with other media such as TV, Press, Radio and Digital Media. 
  3. Excellent influencing skills and can demonstrate the ability to engage and influence at board level in large organisations.  Shows presence and quickly establishes rapport at director level. Easily relates and engages with clients’ business and personal agenda and adds additional expertise to the discussions. 
  4. Innovative and seen as thought leader with strong networks within the industry.   
  5. Qualifies high-level customer business and service needs to tackle larger business issues that impact on bottom line. Ensures cost of consultancy balanced against return on investment 
  6. Seeks and explores multiple customer agendas (often not expressed).  Integrates information from different sources to prioritise customer needs.  
  7. Strong network with external strategic influencers.  Can demonstrate track record of consistently achieving stretching targets.  Is recognised as thought leader within the direct marketing industry.

 PERSONAL ATTRIBUTES

 

  1. Driven, enthusiastic & passionate
  2. Excellent team player
  3. Ambitious self starter - high degree of self belief
  4. Ability to work in ambiguous circumstances
  5. Can-do mentality willing to take the lead
  6. Tenacious, resilient and competitive

To find out more about this challening and rewarding career opportunity call us on 0161 848 9807 or email us at info@pamanthony-recruitment.co.uk quoting Job Ref  PAA228



Contact Information:
Job Code: PAA228
E-mail: info@pamanthony-recruitment.co.uk
Website:

Pam Anthony Recruitment



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